Founded in 2018, MaxAB is revolutionizing the conventional retail marketplace with a blend of digital technologies, data-driven analytics, and integrated financial solutions that are intended to empower small-scale retailers and suppliers in North Africa. As the most substantial B2B e-commerce enterprise in the area, it supports a network of traditional retailers, including 'mom-and-pop' stores, throughout Egypt and Morocco, with a particular emphasis on the grocery sector. In this sector, small retailers, of which there are approximately 500,000, constitute 90% of the Egyptian market. Furthermore, women are prominent as FMCG distributors and retailers, handling more than 80% of their necessary SKUs. MaxAB simplifies operations by acting as a single supplier, providing transparent pricing, delivering on-demand, and offering an array of value-added services like financing to stimulate growth, ultimately resulting in a more inclusive supply chain. Suppliers gain from MaxAB's comprehensive supply chain solutions and business intelligence tools, which enable them to precisely anticipate, observe, and regulate the real-time impact of their strategies. Furthermore, MaxAB has rolled out Point of Sale solutions for its merchants, which are digitizing payments and provide integrated financial services to traditional retailers. In 2021, we spearheaded MaxAB's Series A funding round through a single opportunity fund. www.maxab.io