Profit with Purpose

building positive economic impact and long-term stakeholder value



Who We Are

We are an independent mid-market investment firm with broad sector interests and geographic scope across North Africa and neighboring markets. Over the last decade we have partnered with visionary entrepreneurs and management teams to build sustainable growth businesses solving needs in large addressable markets by identifying themes we believe in, putting our resources against that, and working with great people to achieve our outcomes.

We are focused on sustainable job creation and opening the consumption choices of low to middle income consumers to more inclusive growth and higher quality products and services. We have a particular experience in Consumer, Education, Healthcare and the Digital Economy sectors. We do not rely on debt leverage to deliver our returns.

22

number of total investments

18

number of partial and total exits

12,388

jobs supported acrossNorth Africa

39%

female employees in the current portfolio

+10%

average annual increase in portfolio productivity

+233%

portfolio EBITDA growth in USD during ownership

Our Team

We are a team that is entrepreneurial, passionate about our work, and is working for the long-term. Our ability to forge strong relationships with entrepreneurs and founders of companies has proved an invaluable resource in terms of broadening our network and deepening our expertise within our markets and sectors. We have worked together as a team for over a decade across multiple funds with a unique track record in our sectors and a strong focus on sustainable investing.

As long-term investors we are focused on building high-quality businesses that last, working hand-in-hand with our entrepreneurs to build growth-oriented companies which impact the communities we live in and supported by a "one-degree-of-separation" network to include trust assessments to support our decision making.

Our Funds and Portfolio

We currently manage two institutional private equity funds focused on North Africa with over 35 LPs, primarily regional and global institutional investors including a number of Development Finance Institutions. We also manage single asset fund vehicles invested in the digital economy and education. The invested capital in our current portfolio companies is in excess of $400m (including co-investors).

Our current portfolio spans North Africa with subsidiaries in Francophone West Africa. In the last decade we have also helped build platform companies across our core sectors through buy and build and greenfield market expansion.

Our Development Impact

We are a double-bottom line investment firm seeking top-tier returns and positive impact. We deliver sustainable and measurable developmental impact through the provision of growth capital with a focus on sustainable job creation. We integrate Environmental, Social, Governance and Impact (ESGI) factors in every aspect of our investment process and post acquisition value creation plans, applied to international standards regardless of the local regulatory environment. We aim to report our ESG disclosures inline with the European Commission Article 8 guidelines.

Latest News

MaxAB gets an extra $15M, acquires YC-backed Moroccan startup WaystoCap – TechCrunch

Last month, MaxAB, the Egyptian B2B e-commerce platform that serves food and grocery retailers, raised one of the largest Series A on the continent, to the tune of $40 million. Today, it has raised a $15 million extension from existing investors — RMBV, IFC, Flourish Ventures, Crystal Stream …


MaxAB, the Egyptian B2B food and grocery delivery startup, raises $40M for expansion – TechCrunch

Globally, food and grocery delivery startups have been raising mega-rounds of late, especially those in Europe as the pandemic has given rise to more people ordering online more than ever. This growth has translated to an increase in volume across e-commerce platforms all over the world. While ther…


Biletall.com Anadolu'dan çıktı Obilet'in oldu - HardwareLab

Türkiye’nin önde gelen teknoloji geliştirme üsleri arasında yer alan Erciyes Teknopark şirketlerinden Biletall.com, Obilet tarafından satın alınarak Anadolu’dan çıkan ilk teknoloji girişimi oldu. Türkiye şehirlerarası seyahat sektörünün en yaygın bilet satış ve dağıtım sistemini kuran Kayseri merkezli Biletall.com, kuruluşunu ve faaliyetlerini Anadolu’da gerçekleştirdikten sonra exit başarısını gösteren ilk teknoloji girişimi oldu. Türkiye’nin online seyahat anlayışını […]


Taaleem's IPO oversubscribed by 29.38 times - Mubasher

The Egyptian Exchange (EGX) announced that the initial public offering of (IPO) of Taaleem Management Services has been oversubscribed by 29.38 times. Investors have placed orders for 525.616 million shares at a value of EGP 5.75 …


Ex-Abraaj veteran doubles capital on North Africa fund exits - PE News

Ahmed Badreldin, who decided to leave the Dubai-based firm in 2018, made seven exits from the fund since then ...


Care Healthcare divests 31.5% stake in Cleopatra Hospitals - Enterprise

Care Healthcare sold a 31.5% stake in Cleopatra Hospital Group on Wednesday, Cleopatra said in a bourse filing on Thursday. Care Healthcare, which prior to the transaction held a commanding 69.4% stake in Cleopatra, sold 503 mn shares at EGP 5.2 a share in a transaction worth EGP 2.6 bn — bringing Care’s ownership stake in Cleopatra down to 37.9% ...